What is Generative Engine Optimization (GEO)?

Search behavior is shifting from keyword queries to conversational prompts. Buyers ask AI assistants for product comparisons, vendor recommendations, and how-to guidance — and models synthesize answers from sources they trust.

Generative Engine Optimization (GEO) is the discipline of improving how often, how prominently, and how accurately your brand and content appear in those synthesized answers.

Aivora Meta tracks prompt-level citations, competitor share, structured-data readiness, and fix impact — so teams can treat AI visibility as a measurable channel, not a black box.

Start with a baseline crawl and benchmark, then prioritize fixes that increase citation rate and position across your highest-intent prompts.